Long-term external strategic partner across influencer strategy and brand experiences in EU and UK markets. Supporting ARKET in shaping a more considered approach to creator partnerships – aligning influencer activity, ambassador development and experiential activations with broader brand direction.

Shaping affiliate and ambassador programs, integrated campaigns, creator collaborations and UGC-led content strategies, alongside retail and community-focused activations, working in close collaboration with social, PR, content, merchandising, and retail teams.

Advising on influencer and partnership strategy from a long-term brand perspective, translating strategic objectives into considered collaborations and experiences that connect creators, communities, and content. Combining strategic direction with hands-on execution, from concept development, partner sourcing and guest curation through to campaign management, on-site production, and cross-market coordination. The focus is on building initiatives that strengthen engagement, extend visibility, and create long-term omni-channel brand relevance.