apt. was founded in 2015 by Leonie Markhorst-Kushka, a Dutch brand strategist and creative based in Berlin. Working across Europe and North America, she partners with fashion, lifestyle, and hospitality brands on long-term strategic development, shaping how they are positioned, experienced, and perceived.

Her strength lies in noticing what others overlook. She combines observation with instinct to understand what matters, what is missing, and where brands can move with greater intention.

Rather than responding to short-term momentum or predefined formulas, her approach is rooted in alignment – creating coherence between a brand’s ambition and its expression.

Through apt., she helps brands make better decisions at moments that matter.