apt. was founded in 2015 by Leonie Markhorst-Kushka, a Dutch brand strategist and creative based in Berlin. Working across Europe and North America, she partners with fashion, lifestyle, and hospitality brands on long-term strategic development, shaping how they are positioned, experienced, and perceived.

Her work focuses on defining direction across strategy, partnerships, and experiences, combining structured thinking with intuition to navigate complexity and support clear and considered decision-making.

Rather than responding to short-term momentum or predefined formulas, her approach is rooted in alignment – ensuring that brand, audience, and expression operate from a shared sense of intent.

Through apt., she works as a strategic partner across brand direction, creator partnerships, campaigns, and curated experiences, supporting both immediate execution and long-term development.