Long-term external strategic partner across influencer strategy and activations in EU and UK markets. Shaping affiliate initiatives, ambassador development, integrated campaigns, creator collaborations including UGC-led content strategies, retail experiences, and community-focused activations, working in close collaboration with social, PR, content, merchandising, and retail teams.

Advising on a long-term approach to influencer strategy, translating brand objectives into considered partnerships and brand experiences that connect creators, communities, and content. Combining strategic direction with hands-on execution, the work spans concept development, partner sourcing, and guest curation through to campaign management, on-site production, and cross-market coordination. The focus is on building initiatives that strengthen engagement, extend visibility, and create long-term omni-channel brand relevance.